🔧 Home Services · Kerala

AC Repair Business — AI SEO & AEO Visibility

A Kerala-wide AC servicing brand had solid traditional rankings but zero presence in AI-powered search. After AEO content and structured data targeting 28 question-based queries, the brand appeared in 12 Google AI Overviews — driving organic calls with zero ad spend.

12AI Overview mentions

5Featured snippets

67%Organic traffic lift

The Challenge

The business was ranking on page 1 for several city-level keywords but traffic had plateaued. Google AI Overviews were now appearing above organic results for their highest-value queries — "AC gas refilling Kochi", "AC servicing cost Kerala", "AC not cooling reasons" — and they weren't in any of them.

They wanted to be the brand that AI recommends, not the one that gets pushed below the fold by it.

Project Overview

Client TypeAC Service & Repair Business

CoverageKerala (multi-city)

Duration3 months

ServicesAI SEO, AEO, Schema Markup, Content Strategy

Ad Spend₹0 — fully organic

The AEO Strategy

Identified 28 high-intent question queries using People Also Ask, Search Console data and Semrush — e.g. "why is my AC not cooling", "how often to service AC in Kerala", "AC gas refill price 2025"
Created 14 long-form FAQ and how-to articles specifically structured to answer these questions in the first 40 words — the format Google AI Overviews pull from
Implemented FAQ schema, HowTo schema and Service schema markup across 22 pages
Added concise, direct "Answer Boxes" at the top of every service page — one-paragraph answer before detailed content
Updated existing pages to include natural language Q&A sections — optimized for voice search and AI citation patterns
Built internal linking between FAQ pages and service pages to strengthen topical authority
Submitted updated XML sitemap and requested indexing for all new/updated pages

The Results

Google AI Overview mentionsBrand cited as a source or recommended service in AI-generated answers

Featured snippets earnedFor high-volume how-to and price queries

67%

Organic traffic increaseOver 3 months vs same period prior year

₹0

Ad spend requiredAll results from organic AEO — no paid campaigns needed

We thought SEO was just about rankings. We didn't know AI was showing our competitors instead of us. Now ChatGPT and Google both mention our brand when people ask AC questions.

— Owner, AC Service Business, Kerala

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